Copywriting for the Natural Health & Wellness Industry
Growing Your Sustainable Business, Together.
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Services
85% of consumers say that they’ll only consider a brand if they trust the brand.
In this digital age, building your online presence is critical for success.
Can you afford to leave money on the table?
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Portfolio
Hesitant about hiring a professional copywriter? Unsure if we’re the right fit? Below are 4 samples to browse.
More pieces are available to view by request.
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About Me
Lover of all things natural and green, I'm your go-to holistic health copywriter for all your copy needs!
Powered by strong tea and coffee (hello caffeine!) and a passion for bringing your visions to life through the written word.
Does this sound like you?
You’re a forward-thinking, visionary brand. You’re passionate about the planet and the health of others. You’re working hard to promote new products and services to help others reach their goals.
But, by the end of your work week, you’re feeling tired and stressed.
Just thinking about your marketing strategy makes your stomach turn.
Perhaps you’ve even tried the “do it all” approach to build your brand yourself. But aren’t you…
Tired of stressing out about your copy and marketing campaigns?
Tired of wasting time trying to reach your target audience and it’s just not happening?
Tired of losing money because your ideal clients and customers can’t find you online?
Tired of being tired? (hello, sleep deprivation!)
Wouldn’t you rather:
Free up your time by outsourcing your copywriting to a professional?
Lessen your stress knowing your marketing is in good hands?
Increase your sales because you’ve got copy that converts into meaningful leads?
Clearly promote your brand with the help of someone who gets it?
At the heart of every great
marketing campaign is copywriting.
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Tara Molina, REALTOR, Tara Molina Real Estate Group
I had the pleasure of working with Monique and I couldn't be more impressed!
She crafted beautiful blog posts that perfectly captured my voice and tailored them to fit my business, all while keeping SEO in mind to boost my website's visibility.
Her writing was not only professional and engaging, but she also delivered everything incredibly quickly. If you're looking for a copywriter who truly understands your needs and delivers top-notch content, I highly recommend Monique!
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![Caucasian woman smiling with sunglasses on, no hair, blue shirt with yellow lettering that says "Step Up for Ostomy"]()
Melodie Blair, Owner/Operator, Mad Melodie Kreations
Working with Monique the past 4 months has been great. My website's writing wasn't very good. I am not a writer. Monique has turned everything upside down in all the good ways.
She re-wrote my entire site, including my bio section, and my customers have all had positive comments about that section specifically. They said it's the reason they chose my company to fulfill their embroidery needs. If it wasn't for her, my online business wouldn't be where it is today.
I know some say that faster is better, but you don't want to rush perfection and that's what she gives you. I will always refer to Monique when bringing out a new product that needs her help, or if I want to change anything. She will be there to help in any way she can. That's why the human touch and her passion for writing will always come out on top. She understands SEO, she is very knowledgeable with marketing and works hard to keep the clients vision a priority in her writing. Thank you so much, Monique!
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![A woman with dark brown eyes and dark brown hair, smiling towards the camera. She's wearing a navy blue shirt with pink and white flowers on it.]()
Dr. Camellia Parsa, General Dentist, Yankee Valley Dental
I had Monique’s help writing educational posts for my social media page.
This was my first time collaborating with someone, as I had previously made all the posts myself. I was initially reluctant in getting help, but quickly realized just how helpful hiring the right person can be.
It not only saved me time, allowing me to focus on the business, I was also able to be consistent with my posts which is key in audience engagement.
It was obvious that Monique took the initiative to do extensive research in learning about a field that she was not familiar in. I was extremely impressed with accuracy of the information. She was punctual with her work and always thought of new ideas for the content.
I would highly recommend working with Monique. I found that as a busy mom trying to run a solo business of this caliber, Monique’s help was fundamental in audience engagement during the busy season and around the holidays!
It’s time to stand out!
Running a holistic and health-focused business can be overwhelming! **queue internal screaming**
You’ve got financials to keep track of, product/service improvements, and employees, and your marketing and copy to worry about, and, and, and…
Isn’t that exhausting?! (Yikes! Just reading that makes ME tired!)
Wouldn’t it be nice to free up your time by offloading some (or all) of your marketing tasks?
You could finally take that well-deserved vacay. Or, spend more time with your family and friends. Or, get back into those healthy routines you’ve been missing — yoga, weight-lifting, hiking.
After all, our most precious (and very limited!) resource on this Earth is time.
Right now, you’re trying to do too much. You’re heading towards burnout trying to do everything on your own.
This is where hiring a copywriter makes all the difference!
Professional copywriting can:
Help your business stand out in our vast online world
Is the difference between writing that’s a complete snooze-fest, and writing that grabs ‘em by the eyeballs and gets ‘em hooked on your brand
Establish YOU as the better consumer choice
Hey, I’m Monique!
Your natural health and wellness copywriter, content and marketing strategist, and budding herbalist. Over the last 5 years, I’ve immersed myself in herbal medicine, including related wellness topics — TCM, Ayurveda, herbal nutrition and detoxing, and gut health, to name a few.
During this time, I discovered two things about myself.
A passion for herbal medicine (and natural health in general), and a passion for all things marketing.
Passion for herbal medicine + passion for marketing = herbal marketing wizard.
And the great thing is — this allows me to help your brand reach the people that need your products and/or services the most.
Brands just like yours, helping people just like me.
And chances are, you’re here on my site because you’ve realized that the “do it all” approach just isn’t working.
So, why should you choose me for your copywriting and content strategy?
I provide authentic and ethical copywriting — nobody wants to be persuaded into buying something that isn’t right for them or doesn’t work
I can easily connect with your customers because I am one!
With a background in marketing, sales, and customer service, I know how to speak to your audience and lead with empathy
My values are your values, and I love amplifying the voices of brands and health professionals who are truly making a difference
Maybe you’re just trying to get your business off the ground — or, maybe you’re up and running but want to grow.
Either way, I’m ready to take that (mental) load off your hands!
Your certified copywriter.
Write Your Way to Freedom is a prestigious comprehensive copywriting program. In order to become certified, students must complete the extensive program, take advantage of the support available to them, and build businesses that get their clients results.
Certified students have learned effective copywriting techniques and use these techniques in an ethical way. Plus, they have access to continued education and support throughout their copywriting career.
The program includes:
40+ hours of core training, which includes 8 modules, 61 lessons, and 56 workbooks
Over 200 hours of direct coaching and mentorship
Individual feedback from coaches and editors
Weekly group calls with the founder and copywriting mentor, Sarah Turner
A community of over 6000 students who uplift and encourage each other in their businesses
To learn more about the program and the certification requirements, visit Sarah’s website.
“The wealth secret of nearly all businesses, and especially
internet-based businesses, is the secret of great copywriting.”
-Ray Edwards, Author & Copywriter
Holistic Health Copywriting Packages
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The Tincture
$4500
The strongest of our holistic health copywriting offerings, this package is for those who are launching their first website or doing a total re-brand!
What's Included:
Website Copy written in your authentic brand voice, up to 5 pages with 800-1000 words each.
Lead Magnet/Opt-In creation that will have your online visitors chomping at the bit to give you their email addresses in exchange!
Welcome Email Sequence (4 emails) for new subscribers. Don't lose their interest! Keep the conversation going in the comfort of their virtual living room to nurture those warm leads and drive sales!
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The Powder
$3200
Launching a new product or service, but not entirely sure how to market it to ensure it pays off in sales?
No problem! Let's kick some butt with this launch package!
This package will help you build excitement and curiosity about your new product or service.
Plus, who doesn't love a discount or a freebie?!
What's Included:
Launch Email Sequence (8 emails) to elicit excitement and curiosity about your new offering to your email list.
One Sales Page (roughly 2000 words) that describes all the benefits of your new offering and why your clients need it!
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The Tea
$2800/mo
Are you ready to grow your business or practice? This monthly package is aimed towards building continuous growth and engagement for your brand and driving your website to the top of those Google rankings!
Building a strong foundation online, or growing and strengthening one already created, will extend your reach, grow your online presence, and allow you to help others.
And, when you post consistent, relevant, and helpful content, you're building your authority and consumer trust.
What's Included:
4 Blogs that are comprehensively researched and search engine optimized (roughly 1200 words)
4 Emails to your email list with relevant and timely content4 Social Media Posts to use on most platforms
2 Touch Base Calls where we review what’s working and what we can improve, based on tracked data.
A la Carte Services
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Website Copy
Starting at $2500 for 5 pages
800+ words per pageYour website is your potential client's first impression of you — so let’s make it a great one!
After getting to know you, I’ll write your copy in your authentic brand voice, (no icky sales vibes allowed!) making clear call-to-actions to your clients and making YOU the clear choice for all their natural health and wellness needs.
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Blogs & Articles
Starting at $300 for
1200+ words
Beef up your online presence with blogs or articles to drive traffic to your site!Blogs are one of the best ways to skyrocket your SEO, build and establish trust, and provide relevant, timely, and valuable information to your clients.
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E-Books, Opt-ins & Lead Magnets
Starting at $700
E-books and other lead magnets are an impressive way to warm up your leads by providing huge value and keeping them engaged with your brand.
They also give you an edge on your email marketing strategy by incentivizing clients to provide their email address in exchange for them.
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Emails & Sequences
Starting at $150 per email
(bundle pricing available for sequences)Growing your email list is the #1 way to scale your business and the best way to nurture client relationships.
Strong relationships = Customers who are more likely to trust and buy from you (on repeat!)
Email marketing converts into qualified leads at a much higher rate than social media, and also offers a high ROI — roughly $40 for every $1 spent.
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Product Descriptions
Starting at $100 per product
Effective and well-written product descriptions are an important part of any great website.
Don’t overlook them! They will cost you sales if not done well.
Product descriptions are written with SEO in mind and clearly outline all the benefits to your clients, motivating them to buy now.
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Social Media Ads
Starting at $100 per ad
(min. 5 recommended)Social Media is great for casting your net wide and reaching a broader audience with your messaging.
It is recommended to have multiple variations of the same ad (5 at least), especially if you have an online presence across multiple platforms.
Potential clients and customers need to see your content many times before deciding to buy.
This allows you to analyze and track them to see which ones are converting and bringing you qualified leads.
Case studies, white papers, and ghostwriting will be priced on a case-by-case basis.
Fill out our inquiry form to start the conversation!
When you work with me,
all packages & services include:
Search Engine Optimization (SEO) so your ideal clients and customers can easily find you online, all while increasing your revenue, and growing your business
Authentic & Ethical Writing because nobody wants to buy a product or service that isn’t right for them
Attention to Detail because I deeply care about my clients and want to ensure your branding and messaging are on point!
Extensive Research so that we’re touching on the topics your readers want to know about, all while building credibility and trust in you as their preferred brand or wellness professional
Editing & Proofreading because, seriously, who wants to read something riddled with errors? Not me!
Plagiarism Checks because copying someone else’s work, word-for-word, is just WRONG. Not to mention, it harms your reputation and SEO in the process.
Portfolio
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Total Website Makeover!
This website re-do was commissioned by Mad Melodie Kreations, a local Calgary embroidery service. Originally written with AI, I have re-written the entire site to include authentic brand messaging, Melodie's story, and clear call-to-actions.
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![White model house with red accents and grey roof. Keys on a keyring, both situated on a table]()
Calgary & Area Real Estate Blog - Tara Molina
Dreaming of Home Ownership? Everything You Need to Know to Buy a Home. Posted on August 1, 2024 by the Tara Molina Real Estate Group!
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![View of downtown Calgary, Calgary Tower]()
Calgary & Area Real Estate Blog - Tara Molina
Thinking About a Move? Your Comprehensive Guide to Living in Calgary. Posted on August 1, 2024 by the Tara Molina Real Estate Group!
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Direct-Response Sales Email (Last in Sequence)
This direct response email is the last in the series leading up to a large annual sale. The example written is based upon a company that sells leggings.
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![white teeth with pink gums biting down, dental device used to pull lips back to show teeth]()
Social Media Posts & Ads
Posts and ads written for a local dental clinic for their social media channels (primarily Facebook). Current ongoing posts are “Dr. Parsa’s Tooth Tips” for educational content.
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![brown handled toothbrushes with blue bristles in a glass mason jar, accompanied by a sprig of eucalyptus]()
Dentist Finder Ad
An example ad written as a test project for Dentist Finder — an online tool that locates the perfect, local dentist for you.
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![Amanita muscaria, or better known as fly agaric, is a white stemmed mushroom with a red cap and bumpy, white spots, growing in a field with grass]()
Intro Email for Myzel Organics
A test email written and designed for Myzel Organics, a nutraceutical mushroom supplier, intending to be the first email in their sequence for new subscribers.
FAQ
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Copywriting is writing that encourages your readers to act now.
This could be anything from purchasing a product or service, signing up for emails and/or texts, or even downloading a freebie.
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While there is a lot of overlap between the two, copywriting has some distinct differences.
Content writing is meant to educate your reader. Examples of content writing are e-books, articles, and white papers.
Copywriting is a blend of educational content, storytelling, and emotional techniques to entice your target audience to (usually) make a purchase.
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Let me take the edge off this whole thing for ya! Professional copywriting can:
Save you TONS of time and stress
Increase your revenue by driving qualified leads to your site
Build your brand and online authority
Improve your SEO so you're discoverable online
Fresh set of eyes on your branding/image and content
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The short answer is, HECK YEAH!
I don't just work with e-commerce brands, I also write copy and apply marketing strategies for various Natural Health Practitioners, such as:
Chiropractors
Naturopathic & Functional Medicine Doctors
Alternative Medicine Doctors
Osteopaths
Physiotherapists
Nutritionists
Massage Therapists (RMT), and
Practitioners of Traditional Chinese Medicine and Ayurveda.
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Timelines are project dependent, but on average you can expect your copy to be ready within 2-4 business days.
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All of the copy I provide to you is written by me, myself, and I!
While Artificial Intelligence can be a great tool, it will never replace the human need for connection and understanding. In my experience, copy written with AI tends to "fall flat" and the conversions are waaaay less than they would be if it were written by a human.
For a more in-depth look into this topic, check out my AI blog post.
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Not at this time, although I can include royalty-free images on certain projects.
The Process
Step One
Fill out the Inquiry Form and I’ll reach out within 2 business days to book a Discovery Call. This will allow me to get to know you, your business or practice, and how I can best serve you.
OR, book an appointment through my online calendar to nail down a time to chat right away!
Step Two
You’ll receive a thorough proposal and contract to review and sign, along with a 50% deposit requirement. Next, I’ll get started on our project!
Included in your package(s) is 2 rounds of edits to make sure you’re happy with your copy!
Step Three
Reap the benefits of increased exposure, clientele, and revenue! Woohoo!
Now it’s decision time.
Consider a monthly retainer to continue building trust and authority with your clients.
Let’s Connect!
Once you submit the Inquiry Form, I’ll get back to you within 2 business days.
It’s super helpful to have additional details! So, please elaborate as much as possible about your business or practice, goals, what type of copy you’d like help with, and anything else you’d like me to know.
Ready to elevate your marketing?
TL;DR: PREFER A QUICK CALL TO CHAT ABOUT YOUR NEEDS?
Book an appointment.
Once you book an appointment you should receive a confirmation email with a link for a video call.
Discovery Calls are booked for 20 minutes where we will chat about all things marketing in your business or practice!
Now, this isn’t exactly “homework” per se, but if you are able to bring any stats or analytics with you (especially if you’ve got an email list!) this will be super helpful in determining where we need to focus our efforts.
